Privacy Policy
The person responsible for data processing is:
Seads Holding GmbH
Alfredstr. 98
45131 Essen
Germany
hello@seads.global
Thank you for your interest in our online shop. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.
PERSONAL INFORMATION WE COLLECT
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. When you browse the Website, we also collect information about the individual web pages or products you view, which websites or search terms referred you to the Website and information about how you interact with the Website. We refer to this automatically collected information as "device information".
We collect device information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, please visit http://www.allaboutcookies.org.
- Log files" track actions on the website and collect data such as your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the Site.
When you make a purchase or attempt to make a purchase through the Website, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Maestro, Apple Pay, Google Pay, Shop Pay, Klarna Instant Banking, Ideal, eps transfer, Bancontact), email address and telephone number. We refer to this information as "Order Information".
When we refer to "personal information" in this privacy policy, we mean both device and order information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the order information we collect to fulfil any orders placed through the Website (including processing your payment information, arranging shipping and sending you invoices and/or order confirmations). In addition, we use this order information to communicate with you; to review our orders for potential risk or fraud; and, if consistent with the preferences you have communicated, to provide you with information or advertising about our products or services.
We use the device data we collect to help us check for potential risks and fraud (in particular your IP address), and more generally to improve and optimise our website (for example, by providing analytics about how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns).
1. ACCESS DATA AND HOSTING
You can visit our websites without providing any personal information. Each time you access a website, the web server automatically saves only a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and improving our services. This serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. All access data is deleted at the latest seven days after the end of your visit to the site.
HOSTING
The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in designated forms on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
Our service providers are located in these countries: USA
There is no adequacy decision of the European Commission for these countries. Our cooperation with you is based on these guarantees: Standard data protection clauses of the European Commission
Our service providers are located in the following countries for which the European Commission has established an adequate level of data protection by decision: Canada
2. DATA PROCESSING FOR CONTRACT PROCESSING, CONTACTING AND OPENING A CUSTOMER ACCOUNT
We collect personal data if you voluntarily provide it to us in the context of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such because in these cases we need the data to process the contract or to process your contact and you cannot send the order or contact without providing it. Which data is collected can be seen from the respective input forms. We use the data you provide to process the contract and your enquiries in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO.
Insofar as you have given your consent to this in accordance with Art. 6 (1) sentence 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 (1) sentence 1 lit. c DSGVO, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) sentence 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account.
We use Shopify to run our online shop - you can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy.
ENTERPRISE RESOURCE PLANNING SYSTEM
We use merchandise management systems of external service providers for order and contract processing. Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
Our service providers are located in these countries: USA There is no European Commission adequacy decision for these countries. Our cooperation with you is based on these guarantees: Standard data protection clauses of the European Commission
Our service providers are located in the following countries for which the European Commission has established an adequate level of data protection by decision: Canada
3. DATA PROCESSING FOR THE PURPOSE OF SHIPMENT PROCESSING
In order to fulfil the contract in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.
DISCLOSURE OF DATA TO SHIPPING SERVICE PROVIDERS FOR THE PURPOSE OF SHIPPING NOTIFICATION
If you have given us your express consent to do so during or after your order, we will pass on your e-mail address and telephone number to the selected shipping service provider on the basis of this consent in accordance with Art. 6 (1) sentence 1 lit. a DSGVO so that the shipping service provider can contact you before delivery for the purpose of delivery notification or coordination.
Consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
DHL Parcel GmbH
Sträßchensweg 10
53113 Bonn
Germany
DPD Germany GmbH
Wailandtstraße 1
63741 Aschaffenburg
Germany
United Parcel Service Deutschland S.à r.l. & Co. OHG
Görlitzer Street 1
41460 Neuss
Germany
4. DATA PROCESSING FOR PAYMENT PROCESSING
We work with these partners to process payments in our online shop: technical service providers, credit institutions, payment service providers.
4.1 DATA PROCESSING FOR TRANSACTION HANDLING
Depending on the selected payment method, we pass on the data necessary for the processing of the payment transaction to our technical service providers, who work for us within the framework of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for the processing of the payment. This serves the fulfilment of the contract according to Art. 6 para. 1 p. 1 lit. b DSGVO. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this privacy policy.
4.2 DATA PROCESSING FOR THE PURPOSE OF FRAUD PREVENTION AND OPTIMISATION OF OUR PAYMENT PROCESSES
If necessary, we give our service providers further data, which they use together with the data necessary for the processing of the payment as our order processors for the purpose of fraud prevention and the optimisation of our payment processes (e.g. invoicing, processing of contested payments, accounting support). Pursuant to Art. 6 (1) sentence 1 lit. f DSGVO, this serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which outweigh our interests in the context of a balancing of interests.
5. ADVERTISING BY E-MAIL
5.1 E-MAIL NEWSLETTER WITH REGISTRATION
If you register for our newsletter, we will use the data required for this purpose or separately provided by you to send you our e-mail newsletter on a regular basis based on your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO.
Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the newsletter.
After unsubscribing, we will delete your e-mail address from the list of recipients, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
5.2 E-MAIL NEWSLETTER WITHOUT REGISTRATION AND YOUR RIGHT TO OBJECT
If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right, on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), to regularly send you offers by e-mail for similar products to those already purchased from our range. This serves to protect our legitimate interests in addressing our customers in an advertising manner, which outweigh our interests in the context of a balancing of interests.
You can object to this use of your e-mail address at any time by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
5.3 NEWSLETTER DISPATCH
The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
Our service providers are located in these countries: USA There is no European Commission adequacy decision for these countries. Our cooperation with you is based on these guarantees: Standard data protection clauses of the European Commission
Our service providers are located in the following countries for which the European Commission has established an adequate level of data protection by decision: Canada
6. COOKIES AND OTHER TECHNOLOGIES
GENERAL INFORMATION
In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser the next time you visit (persistent cookies).
We use such technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process the IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping basket). Within the framework of a balancing of interests, this serves overriding legitimate interests in an optimised presentation of our offer in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.
We also use technology to comply with the legal obligations to which we are subject (e.g. to be able to demonstrate consent to the processing of your personal data) and for web analytics and online marketing. Further information on this, including the respective legal basis for the data processing, can be found in the following sections of this privacy policy.
Die Cookie-Einstellungen für Ihren Browser finden Sie unter den folgenden Links: Microsoft Edge™ [https://support.microsoft.com/de-de/help/4027947/microsoft-edge-delete-cookies] / https://support.mozilla.org/de/products/firefox/protect-your-privacy/cookies [https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14] / Chrome™ [https://support.google.com/chrome/answer/95647?hl=de&hlrm=en] / Firefox™ [Safari™] / Opera™ [https://help.opera.com/de/latest/web-preferences/#cookies]
Insofar as you have consented to the use of the technologies in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy.
7. USE OF COOKIES AND OTHER TECHNOLOGIES FOR WEB ANALYSIS AND ADVERTISING PURPOSES
Insofar as you have given your consent to this in accordance with Art. 6 (1) sentence 1 lit. a DSGVO, we use the following cookies and other third-party technologies on our website. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". Further information including the basis of our cooperation with the individual providers can be found in the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
We use your personal information to send you targeted advertising or marketing communications that we think may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can refuse targeted advertising by:
INCLUDE OPT-OUT LINKS FROM THE RESPECTIVE SERVICES USED.
COMMON LINKS ARE:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/.
7.1 USE OF GOOGLE SERVICES
We use the technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), as described below. The information automatically collected by Google technologies about your use of our website is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before being stored on Google's servers by activating IP anonymisation. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 DSGVO. Further information on data processing by Google can be found in Google's privacy policy [https://policies.google.com/privacy?hl=de].
GOOGLE ANALYTICS
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other Google data. Data processing is carried out on the basis of an order processing agreement by Google.
GOOGLE ADS
For advertising purposes in Google search results as well as on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information on your use of our website) and by means of a pseudonymous CookieID and on the basis of the pages you visit. Any further data processing will only take place if you have activated the "personalised advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
For website analysis and event tracking, we measure your subsequent usage behaviour via Google Ads Conversion Tracking when you have reached our website via an advertisement from Google Ads. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.
GOOGLE FONTS
For the uniform presentation of the content on our website, data (IP address, time of visit, device and browser information) is collected by the script code "Google Fonts", transmitted to Google and subsequently processed by Google. We have no influence on this subsequent data processing.
GOOGLE MAPS
For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits this data to Google and subsequently processes it. We have no influence on this subsequent data processing.
YOUTUBE VIDEO PLUGIN
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode used by us, transmitted to Google and subsequently processed by Google only when you play a video.
7.2 USE OF FACEBOOK SERVICES
USE OF FACEBOOK PIXEL
We use the Facebook Pixel as part of the technologies of Facebook Ireland Ltd [https://de-de.facebook.com/facebookdublin/], 4 Grand Canal Square, Dublin 2, Ireland ("Facebook") described below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. For this purpose, a cookie is automatically set by the Facebook Pixel when you visit our website, which automatically enables recognition of your browser when visiting other websites by means of a pseudonymous CookieID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalised and group-based advertising.
The information automatically collected by Facebook technologies about your use of our website is generally transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. If the transfer of data to the USA falls within our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information on data processing by Facebook can be found in Facebook's privacy policy [https://de-de.facebook.com/policy.php].
FACEBOOK ANALYTICS
As part of Facebook Analytics, statistics on visitor activity on our website are created from the data collected with the Facebook Pixel about your use of our website. The data processing is carried out on the basis of an order processing agreement by Facebook. Their analysis serves the optimal presentation and marketing of our website.
FACEBOOK ADS
Through Facebook Ads, we advertise this website on Facebook as well as on other platforms. We determine the parameters of the respective advertising campaign. Facebook is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, the data processing is carried out on the basis of an agreement between joint controllers pursuant to Art. 26 DSGVO. The joint responsibility is limited to the collection of the data and its transmission to Facebook Ireland. The subsequent data processing by Facebook Ireland is not covered by this.
Based on the statistics about visitor activity on our website generated via Facebook Pixel, we run group-based advertising on Facebook via Facebook Custom Audience by determining the characteristics of the respective target group.
Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behaviour on our website, we operate personalised advertising via Facebook Pixel remarketing.
Via Facebook Pixel Conversions, we measure your subsequent usage behaviour for web analytics and event tracking when you have reached our website via an ad from Facebook Ads. The data processing is carried out on the basis of an order processing agreement by Facebook.
7.3 OTHER PROVIDERS OF WEB ANALYTICS AND ONLINE MARKETING SERVICES
USE OF ETRACKER FOR WEB ANALYSIS
For the purpose of website analysis, data (IP address, time of visit, device and browser information as well as information on your use of our website) is automatically collected and stored using technologies from etracker GmbH [https://www.etracker.com], Erste Brunnenstraße 1, 20459 Hamburg, Germany ("etracker"), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised usage profiles are not combined with personal data about the bearer of the pseudonym without a separate, express consent. etracker works for us on our behalf.
8. SOCIAL MEDIA
8.1 SOCIAL PLUGINS FROM INSTAGRAM, WHATSAPP
Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection is established with the servers of the respective provider when our website is called up. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser where you can click on the Like or Share button, for example.
8.2 OUR ONLINE PRESENCE ON FACEBOOK, INSTAGRAM, LINKEDIN
Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the social media mentioned above, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the data protection notices of the providers linked below. Should you still require assistance in this regard, you can contact us.
Facebook [https://www.facebook.com/about/privacy/]is an offer of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here [https://www.facebook.com/legal/terms/information_about_page_insights_data].
Instagram [https://help.instagram.com/519522125107875] is a service of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to an Instagram fan page takes place on the basis of an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here [https://www.facebook.com/legal/terms/information_about_page_insights_data].
LinkedIn [https://www.linkedin.com/legal/privacy-policy]is a service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on Pinterest is generally transmitted to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.
9. CONTACT OPTIONS AND YOUR RIGHTS
As a data subject, you have the following rights:
Pursuant to Art. 15 DSGVO, you have the right to request information about your personal data processed by us to the extent specified therein;
Pursuant to Art. 16 DSGVO, you have the right to request the correction of incorrect or incomplete personal data stored by us without delay;
* in accordance with Art. 17 DSGVO, the right to request the deletion of your personal data stored by us, unless further processing * for the exercise of the right to freedom of expression and information;
* to fulfil a legal obligation;
* for reasons of public interest, or
* is necessary for the assertion, exercise or defence of legal claims;
* in accordance with Art. 18 DSGVO, the right to request the restriction of the processing of your personal data, insofar as * the accuracy of the data is disputed by you;
* the processing is unlawful but you object to its erasure;
* we no longer need the data but you need it to assert, exercise or defend legal claims; or
* you have objected to the processing in accordance with Art. 21 DSGVO;
Pursuant to Art. 20 DSGVO, you have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
Pursuant to Art. 77 DSGVO, you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.
If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our imprint.
Right of objection
Insofar as we process personal data as explained above in order to protect our legitimate interests which prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object on grounds relating to your particular situation.
After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing is for the establishment, exercise or defence of legal claims.
This does not apply if the processing is for direct marketing purposes. Then we will not further process your personal data for this purpose.